Marketing

Website Content Copywriting Cheat Sheet

This cheat sheet is designed to help you write engaging copy for your online content. You should use it as the starting point for all content you write in your online marketing.This cheat sheet is based on a very old marketing convention which outlines the 4 stages of any marketing communication: Attention, Interest, Desire and […]

My Website designer has asked for content, but what is it?

I’ve been designing websites for almost twenty years now and in all this time, there is one phrase that seems to make grown men and women shake and look horrified. It will make an otherwise smooth running and easy project, jump off the tracks and go in to the too hard to  do pile … […]