{"id":115450,"date":"2023-06-04T15:05:15","date_gmt":"2023-06-04T15:05:15","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=115450"},"modified":"2023-06-04T15:06:24","modified_gmt":"2023-06-04T15:06:24","slug":"hayleys-agriculture-assigns-alt-x-to-develop-complete-brand-strategy-and-visual-identity-for-the-cocolife-by-hayleys-coconut-product-range","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/hayleys-agriculture-assigns-alt-x-to-develop-complete-brand-strategy-and-visual-identity-for-the-cocolife-by-hayleys-coconut-product-range\/","title":{"rendered":"Hayleys Agriculture assigns ALT X to develop complete brand strategy and visual identity for the \u2018CocoLife by Hayleys\u2019 coconut product range"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Hayleys Agriculture assigns ALT X to develop complete brand strategy and visual identity for the \u2018CocoLife by Hayleys\u2019 coconut product range<\/strong><\/span><\/h2>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-115451\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2023\/06\/Hayleys-Agriculture-eLanka-e1685890989486.jpeg\" alt=\"Hayleys Agriculture-eLanka\" width=\"600\" height=\"450\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><em>4<sup>th<\/sup> June 2023, Colombo: <\/em>Altered Experience (ALT X), Sri Lanka\u2019s award-winning design thinking consultancy for the age of convergence, has been selected by Hayleys Agro to design and deliver a complete brand toolkit comprising of brand strategy and visual identity to launch their new coconut-based brand named &#8220;CocoLife by Hayleys&#8221;.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Primarily aimed at the international market, CocoLife by Hayleys will include a diverse range of organic coconut products that are cruelty-free, sustainable, and ethically manufactured in the certified facilities of Hayleys Agriculture. \u00a0Unlike conventional marketing approaches, ALT X used human centric principles and a data driven format combined with behavioural science to deliver a comprehensive branding solution that is guaranteed to make a significant impact once the product range hits the market.\u00a0 \u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Jayanthi Dharmasena &#8211; Managing Director of Hayleys Agriculture Holdings stated, \u201cWhen seeking a partner to launch our new brand CocoLife by Hayleys, we were keen to find one that is capable of understanding the importance of taking a human-centric approach. ALT X is one of the premier design thinking consultancies in Sri Lanka that has won multiple awards and boasts of an impressive client portfolio. We are very happy with their design philosophy where they use data, technology and design thinking to transform businesses. We are confident that the outstanding toolkits they designed for us and their exciting brand positioning strategy will propel us forward and help us compete in the international market.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Kabeer Rafaideen \u2013 Founding CEO of ALT X stated, \u201cWe are excited about being presented with the opportunity to work with one of Sri Lanka\u2019s largest conglomerates that has made their mark both locally and internationally. Being a Sri Lankan entity, we are passionate about taking local brands on to the global stage while also demonstrating that Sri Lanka has the creativity and expertise to deliver world-class design solutions. This partnership is the latest that continues to highlight our growing reputation in both the local and international arena and our ability to channel the principles of design thinking to deliver high quality solutions that create viable business results.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">ALT X has successfully delivered world-class solutions for clients and thereby won international acclaim. ALT X\u2019s client portfolio includes brands such as Westinghouse, Traffi UK, Kodak, Ava Water in Saudi Arabia, Rainco Sri Lanka, AXIA UK, Aurora RCM USA, Elle &amp; Eswaran Brothers. Hayleys Agriculture has been spearheading the agricultural sector in Sri Lanka since the 1950\u2019s and is the largest exporter of processed fruits and vegetables in Sri Lanka. As an industry pioneer in innovation and sustainability, the company remains a dominant player in the country&#8217;s agricultural sector, offering many products and services to the local and export markets.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">With a specialized focus on sustainability, compounded by their group affiliation with the Climate and Conservation Consortium, ALT X creates business transformations using design thinking driven experiences and offering services across digital marketing, digital media, data, technology and business consulting.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">&#8211; ENDS &#8211;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Photo Caption<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>Image 1<\/strong> &#8211; Jayanthi Dharmasena &#8211; Managing Director of Hayleys Agriculture Holdings and Kabeer Rafaideen \u2013 Founding CEO of ALT X<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hayleys Agriculture assigns ALT X to develop complete brand strategy and visual identity for the \u2018CocoLife by Hayleys\u2019 coconut product range 4th June 2023, Colombo: Altered Experience (ALT X), Sri Lanka\u2019s award-winning design thinking consultancy for the age of convergence, has been selected by Hayleys Agro to design and deliver a complete brand toolkit comprising [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":115451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[53146,38340],"class_list":{"0":"post-115450","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-hayleys-agriculture","9":"tag-jayanthi-dharmasena","10":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hayleys Agriculture assigns ALT X to develop complete brand strategy and visual identity for the \u2018CocoLife by Hayleys\u2019 coconut product range<\/title>\n<meta name=\"description\" content=\"4th June 2023, Colombo: Altered Experience (ALT X), Sri Lanka\u2019s award-winning design thinking consultancy for the age of convergence\" \/>\n<meta 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