{"id":146219,"date":"2024-12-12T12:51:42","date_gmt":"2024-12-12T12:51:42","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=146219"},"modified":"2024-12-12T12:51:42","modified_gmt":"2024-12-12T12:51:42","slug":"why-a-professional-always-needs-their-elevator-pitch-by-alok-das-2","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/why-a-professional-always-needs-their-elevator-pitch-by-alok-das-2\/","title":{"rendered":"Why a professional always needs their elevator pitch \u2013 By Alok Das"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span style=\"color: #800000;\"><strong>Why a professional always needs their elevator pitch \u2013 By Alok Das<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 16px; color: #000000;\">Source :\u00a0<a style=\"color: #000000;\" href=\"https:\/\/www.connectwithalokdas.com\/post\/elevator-pitch-what-is-it-and-why-does-a-professional-need-one\" target=\"_blank\" rel=\"noopener\">connect with alokdas<\/a><\/span><\/p>\n<div data-breakout=\"normal\">\n<p id=\"viewer-foo\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\" style=\"text-align: justify;\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Many a time \u2013 especially in wider team gatherings or in corporate training sessions or when required to introduce ourselves to a senior leader in the organisation \u2013 we have been asked this question, <em>\u2018What is your elevator pitch?\u2019<\/em><\/span><\/p>\n<p dir=\"auto\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-146220\" src=\"https:\/\/static.wixstatic.com\/media\/f7caf3_b50f2314b4f2470f8114004a16b1f15f~mv2.jpg\/v1\/fill\/w_822,h_377,al_c,lg_1,q_80,enc_auto\/f7caf3_b50f2314b4f2470f8114004a16b1f15f~mv2.jpg\" alt=\"Why a professional always needs their elevator pitch \u2013 By Alok Das\" width=\"600\" height=\"600\" \/><\/p>\n<div data-breakout=\"normal\">\n<p id=\"viewer-4taio\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px;\"> image source: Medium.com<\/span><\/p>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-f4h5p\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\">\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<h2 id=\"viewer-1sq2u\" class=\"edXX- QdIE9 sw7z0 bfpEf\" dir=\"auto\"><span style=\"font-size: 16px; color: #000000;\"><strong><span class=\"dBc0Z\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-113782 size-thumbnail alignleft\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2023\/05\/alok-das-150x150.jpg\" alt=\"alok das\" width=\"150\" height=\"150\" \/>What is an elevator pitch? Why do we need one?<\/span><\/strong><\/span><\/h2>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-aplca\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Imagine you are on a lift on your to your desk at work and then enters a CXO level executive who, out of courtesy, asks what you do. How would you respond? Such a senior executive doesn\u2019t \u2013 they don\u2019t have to \u2013 necessarily know every low level detail of what you do in your role, but what if they are looking for someone with your skillset? How would you impress them?<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-9b1qk\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Or, imagine you have launched your new software start up and by chance you have met a potential investor or a client on a lift. They want to know what makes your product unique. How would you impress them especially when there are many in the market like yours?<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-dq45h\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">The answer for the above chance encounters is an elevator speech.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-cnrs3\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">An elevator pitch, also referred to as an elevator speech, can be defined as a brief, persuasive speech that one can use to spark interest in what they do or, in some cases, what their organization does. The intention behind this is creating interest in a project, idea or product, or in the person making the pitch. The pitch should explain a concept or capability in a way that any listener can understand it in a short period of time.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-16jl6\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">If explaining an individual person, the description should explain one&#8217;s skills and goals, and why they would be a productive and beneficial person to have on a team or within a company or project. It is not necessary that an elevator pitch includes all of these components, but it should be convincing enough to at least explain what the idea, product, company, or person is and their value.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-8pp8m\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">So why do we call it an elevator pitch? The reason behind is to convey the message that a good elevator pitch should last no longer than a short elevator ride, i.e. 20 to 30 seconds. name.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<h2 id=\"viewer-dgqq8\" class=\"edXX- QdIE9 sw7z0 bfpEf\" dir=\"auto\"><span style=\"font-size: 16px; color: #000000;\"><strong><span class=\"dBc0Z\">Examples of an effective elevator speech<\/span><\/strong><\/span><\/h2>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-5f5uq\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">An elevator pitch should be interesting, memorable and succinct, explaining what makes you \u2013 or your organization, product or idea \u2013 unique.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-dikn4\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">While preparing an elevator speech, it is important:<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<ul class=\"ps0E8 sw7z0\">\n<li class=\"NdNAj\" dir=\"auto\" aria-level=\"1\">\n<p id=\"viewer-84i5t\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Keep it concise<\/span><\/p>\n<\/li>\n<li class=\"NdNAj\" dir=\"auto\" aria-level=\"1\">\n<p id=\"viewer-bt9r9\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Focus on the single point you want your audience to remember <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-44k4e\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">In her article, <strong><em>The Art of the Elevator Pitch<\/em><\/strong> (published in Harvard Business review October 2018 issue), Carmine Gallo has given some examples of these two points.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-3remf\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Two young Stanford graduates, Sergey Brin and Larry Page, met venture capital investor, Michael Moritz for investments. Their pitch was: <em>&#8216;Google organizes the world\u2019s information and makes it universally accessible.&#8217;<\/em> These 10 words resulted in Google\u2019s first major round of funding. Moritz later said the pitch was clear and had a sense of purpose. This is an example of <em>keep it concise<\/em>.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-94sfs\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Another example used by Gallo is Steve Jobs, who was a genius at identifying the one thing he wanted consumers to remember about a new product. In 2001, while launching the original iPod, he referred to it as something that allowed you to carry<em> &#8216;1,000 songs in your pocket.&#8217;<\/em> In 2008, about MacBook Air, his line was <em>&#8216;the world\u2019s thinnest notebook.&#8217;<\/em><\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<h2 id=\"viewer-6k08d\" class=\"edXX- QdIE9 sw7z0 bfpEf\" dir=\"auto\"><span style=\"font-size: 16px; color: #000000;\"><strong><span class=\"dBc0Z\">How to have your own elevator pitch<\/span><\/strong><\/span><\/h2>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-5jrt2\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">From experience, I have found that, depending on the situation, e.g. whether you are talking about yourself or a product, an effective elevator pitch contains one or all of the following:<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<ul class=\"ps0E8 sw7z0\">\n<li class=\"NdNAj\" dir=\"auto\" aria-level=\"1\">\n<p id=\"viewer-5945n\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Who are you (What is your background), e.g. <em>\u2018I am a \u2026\u2019<\/em><\/span><\/p>\n<\/li>\n<li class=\"NdNAj\" dir=\"auto\" aria-level=\"1\">\n<p id=\"viewer-fukvr\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">What is the problem that you or your product help(s) to solve, e.g. <em>\u2018help(s) improve\u00a0<\/em><\/span><\/p>\n<\/li>\n<li class=\"NdNAj\" dir=\"auto\" aria-level=\"1\">\n<p id=\"viewer-4fprd\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">How you do that, e.g., <em>\u2018by making \u2026 easier \/ faster\u2019<\/em><\/span><\/p>\n<\/li>\n<li class=\"NdNAj\" dir=\"auto\" aria-level=\"1\">\n<p id=\"viewer-4fprd\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">What is the outcome?, e.g. \u2018<em>improved customer satisfaction\u2019<\/em><\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-8dtfb\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">What content you use might depend on the industry you work in. It is a good idea to write an elevator speech first, then read it aloud, and decide how it sounds. Then ask for feedback from a mentor \/ colleague or friend. If necessary, amend the content and read it aloud. Having a good elevator speech is not enough, you need to deliver it in a nice way. So practice it a few times in front of the mirror and then, if possible, with a peer. Having patience is important.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-8vc4e\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Below I have given two more examples.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<h4 dir=\"auto\"><\/h4>\n<h4 id=\"viewer-2pns9\" class=\"Lh1q- QdIE9 sw7z0 bfpEf\" dir=\"auto\"><span class=\"dBc0Z\" style=\"font-size: 16px; color: #000000;\">Project Manager<\/span><\/h4>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-4kpvn\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\"><em>I am a motivated and analytical project manager with more than 12 years\u2019 experience, specialising in financial technology. I am proud of my sound track record of delivering projects rolling out new technologies that have made organisations become more agile and profitable, resulting in greater customer satisfaction.<\/em><\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<h4 id=\"viewer-fc3cm\" class=\"Lh1q- QdIE9 sw7z0 bfpEf\" dir=\"auto\"><span style=\"font-size: 16px; color: #000000;\"><strong><span class=\"dBc0Z\">Sales representative<\/span><\/strong><\/span><\/h4>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-4s25n\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\"><em>I am a dedicated sales professional for XYZ Builders and in my 10 years of career so far, I have always ensured the best housing solution suited to the needs of my customers.<\/em><\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\" data-breakout=\"normal\">\n<p id=\"viewer-89rl2\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">Last but not the least, even if you believe you have a good elevator pitch, it is a good idea to review it every now and then. As you move from job to job, or from one industry to another, such a review will keep your elevator pitch relevant to your career aspirations.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-2cu60\" class=\"-XFiF FMjBj sw7z0 bfpEf\" dir=\"auto\" style=\"text-align: justify;\"><span class=\"TCUah\" style=\"font-size: 16px; color: #000000;\">You can also watch my video in the same title <a class=\"_6EXcE oX5VD\" style=\"color: #000000;\" href=\"https:\/\/www.youtube.com\/watch?v=jolqkM8tOP8\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><u>here<\/u><\/a>.<\/span><\/p>\n<\/div>\n<p dir=\"auto\">\n<\/div>\n<\/div>\n<div style=\"text-align: center;\"><span style=\"color: #800000;\"><em><a style=\"color: #800000;\" href=\"https:\/\/websitedesigns.com.au\/elankanew\/elanka-newsletter-sign-up\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to receive your free copy of the eLanka Newsletter twice a week delivered directly\u00a0to\u00a0your\u00a0inbox!<\/strong><\/a><\/em><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why a professional always needs their elevator pitch \u2013 By Alok Das Source :\u00a0connect with alokdas Many a time \u2013 especially in wider team gatherings or in corporate training sessions or when required to introduce ourselves to a senior leader in the organisation \u2013 we have been asked this question, \u2018What is your elevator pitch?\u2019 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":146220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[52713,20],"tags":[74306,74310,74314,74311,74309,74313,74307,74315,74316,74308,74312],"class_list":{"0":"post-146219","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-alok-das-articles","8":"category-articles","9":"tag-elevator-pitch","10":"tag-elevator-pitch-examples","11":"tag-elevator-pitch-success-stories","12":"tag-elevator-speech-tips","13":"tag-how-to-create-an-elevator-pitch","14":"tag-how-to-impress-in-30-seconds","15":"tag-importance-of-elevator-pitch","16":"tag-improving-elevator-pitch-skills","17":"tag-personal-branding-with-elevator-pitch","18":"tag-professional-elevator-speech","19":"tag-why-elevator-pitch-matters","20":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - 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