{"id":151398,"date":"2025-04-05T06:25:28","date_gmt":"2025-04-05T06:25:28","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=151398"},"modified":"2025-04-05T06:25:28","modified_gmt":"2025-04-05T06:25:28","slug":"ca-and-kfc-enhance-industry-leading-partnership-2","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/ca-and-kfc-enhance-industry-leading-partnership-2\/","title":{"rendered":"CA and KFC Enhance Industry-leading Partnership"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span style=\"color: #333399;\"><strong>CA and KFC Enhance Industry-leading Partnership<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 16px; color: #000000;\">Source: Cricket Australia \u2013 CA Multicultural Media (eLanka)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Cricket Australia\u2019s (CA\u2019s) long-standing partnership with KFC will continue after the relationship with the global restaurant chain was extended for at least another three years.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">The renewal ensures one of the most iconic partnerships in Australian Sport will remain prominent throughout the cricket season with KFC continuing as naming rights partner for the BBL while KFC will enhance its role across Australian Cricket as a Platinum Partner of CA.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Throughout all 14 BBL seasons, the KFC brand has aligned perfectly with the exciting and innovative league. Summers and KFC are synonymous with the BBL\u2019s fun, family-friendly atmosphere and creating more brilliant fan experiences will be a key aspect of the partnership.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Nielsen Sports research has shown the CA-KFC partnership is consistently a sports industry-leader in sponsorship awareness, reflecting the legacy the partnership has established in more than twenty years and headlined by the much-loved KFC Buckethead promotion.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">KFC will continue to be a significant supporter of the BBL\u2019s next growth phase as the league continues to build on the record crowds, viewing audiences and digital engagement for BBL matches over recent seasons.<\/span><br \/>\n<span style=\"font-size: 16px; color: #000000;\">At the same time, KFC will renew support for the Weber WBBL and amplify its involvement with international cricket through the Australian Women\u2019s and Men\u2019s teams.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">The partnership will also highlight KFC\u2019s social good initiatives including the KFC Youth Foundation which supports youth mental health and wellbeing through its charity partners, The Black Dog Institute and Reach Out.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZNE71S5oPUs?si=6ROQUbT_97Fomcuv\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><span style=\"font-size: 16px; color: #000000;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>Ed Sanders, Cricket Australia\u2019s Chief Commercial Officer, said: <\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">\u201cWe are absolutely delighted that we will continue our partnership with KFC for the next three years and that they will remain a hugely valued supporter of Australian Cricket.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">\u201cAs the inaugural naming rights partner of the BBL, KFC has played a crucial role in both the league\u2019s successful evolution and its recent growth and their brand remains synonymous with one of the world\u2019s great T20 leagues.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">\u201cWe are particularly pleased KFC has increased its support for the game as a whole including its longstanding relationship with our men\u2019s and women\u2019s national teams and the Weber WBBL.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">\u201cCricket and KFC go hand-in-hand, and I would like to thank KFC for their ongoing support of our game.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>Sally Spriggs, Group Marketing Director, KFC Australia, said: <\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">\u201cFor over 20 years, KFC and cricket have been the perfect combo so we\u2019re thrilled to renew this partnership.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">\u201cThrough this successful partnership, the KFC brand has become an integral part of cricket in Australia which continues to go from strength to strength. Whether it\u2019s Bucketheads, the at-ground presence or the KFC Food Truck showing up to feed fans, our brand is woven into cricket and it\u2019s something we\u2019re excited to build on.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>Alistair Dobson, Cricket Australia\u2019s General Manager, Big Bash Leagues, said:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">\u201cWhen fans think about the fun and excitement of the BBL they think about KFC.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">\u201cOur long-standing partnership has been a fantastic fit for both brands and I\u2019m absolutely delighted it will continue.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">\u201cThe BBL will keep innovating and growing as we continue our next growth phase, and KFC will play a key role in the next chapter of the league\u2019s exciting story.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">ENDS<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><span style=\"color: #800000;\"><em><a style=\"color: #800000;\" href=\"https:\/\/websitedesigns.com.au\/elankanew\/elanka-newsletter-sign-up\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to receive your free copy of the eLanka Newsletter twice a week delivered directly\u00a0to\u00a0your\u00a0inbox!<\/strong><\/a><\/em><\/span><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CA and KFC Enhance Industry-leading Partnership Source: Cricket Australia \u2013 CA Multicultural Media (eLanka) Cricket Australia\u2019s (CA\u2019s) long-standing partnership with KFC will continue after the relationship with the global restaurant chain was extended for at least another three years. The renewal ensures one of the most iconic partnerships in Australian Sport will remain prominent throughout [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":151403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[58954,78752,3913],"class_list":{"0":"post-151398","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-ca","9":"tag-ca-and-kfc-enhance-industry-leading-partnership","10":"tag-cricket-australia","11":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CA and KFC Enhance Industry-leading Partnership - eLanka<\/title>\n<meta name=\"description\" content=\"CA and KFC Enhance Industry-leading Partnership April 3, 2025Cricket Australia\u2019s (CA\u2019s) long-standing partnership with KFC will continue\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CA and KFC Enhance Industry-leading Partnership\" \/>\n<meta property=\"og:description\" content=\"CA and KFC Enhance Industry-leading Partnership April 3, 2025Cricket Australia\u2019s (CA\u2019s) long-standing partnership with KFC will continue\" \/>\n<meta property=\"og:url\" content=\"https:\/\/websitedesigns.com.au\/elankanew\/ca-and-kfc-enhance-industry-leading-partnership-2\/\" \/>\n<meta property=\"og:site_name\" content=\"eLanka\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eLanka.com.au\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-05T06:25:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2025\/04\/CA-and-KFC-Enhance-Industry-leading-Partnership.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"561\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eLanka admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eLanka admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/ca-and-kfc-enhance-industry-leading-partnership-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/ca-and-kfc-enhance-industry-leading-partnership-2\/\"},\"author\":{\"name\":\"eLanka admin\",\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/#\/schema\/person\/f6e635b74ab35ef88a68a9973cacc5bd\"},\"headline\":\"CA and KFC Enhance Industry-leading Partnership\",\"datePublished\":\"2025-04-05T06:25:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/ca-and-kfc-enhance-industry-leading-partnership-2\/\"},\"wordCount\":576,\"publisher\":{\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/ca-and-kfc-enhance-industry-leading-partnership-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2025\/04\/CA-and-KFC-Enhance-Industry-leading-Partnership.jpg\",\"keywords\":[\"CA\",\"CA and KFC Enhance Industry-leading Partnership\",\"Cricket Australia\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/ca-and-kfc-enhance-industry-leading-partnership-2\/\",\"url\":\"https:\/\/websitedesigns.com.au\/elankanew\/ca-and-kfc-enhance-industry-leading-partnership-2\/\",\"name\":\"CA and KFC Enhance Industry-leading Partnership - 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