{"id":34053,"date":"2019-03-16T23:27:18","date_gmt":"2019-03-16T23:27:18","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=34053"},"modified":"2019-03-16T23:27:18","modified_gmt":"2019-03-16T23:27:18","slug":"sri-lanka-tourism-a-look-back-at-2018-and-whats-in-store-for-2019-by-mr-srilal-miththapala","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/sri-lanka-tourism-a-look-back-at-2018-and-whats-in-store-for-2019-by-mr-srilal-miththapala\/","title":{"rendered":"Sri Lanka Tourism a look back at 2018\u2026..and what\u2019s in store for 2019 &#8211; BY Mr. Srilal Miththapala"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span style=\"font-size: 36px; font-family: 'times new roman', times, serif; color: #008000;\">Sri Lanka Tourism a look back at 2018\u2026..and what\u2019s in store for 2019 &#8211;<br \/>\nBY Mr. Srilal Miththapala <\/span><\/h1>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23037 aligncenter\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2018\/01\/SriLanka_flag.gif\" alt=\"Sri Lanka Flag\" width=\"240\" height=\"180\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-34054 alignleft\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2019\/03\/Srilal-Miththapala.png\" alt=\"Srilal Miththapala\" width=\"194\" height=\"210\" \/>Sri Lanka has been recording steady YoY growth in arrivals during its post war arena, 2017 recording 2.3 m arrivals, with a CAGR of close upon 19% over the past 5 years. Total arrivals for 2018 is expected to only marginally increase over 2017. \u00a0In the absence of any strong and cohesive marketing campaign, which the private sector has been clamouring for over 2 years now, YoY growth percentage has been slowing down.<\/span><\/p>\n<p><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">A positive aspect is that foreign exchange earnings have also increased in almost same proportion, reaching Rs. 3.9 Billion USD in 2018, with average tourist spend per night now standing at USD 170. From 6<sup>th<\/sup> place among the leading foreign exchange earning sectors a few years ago, tourism has now climbed to 3<sup>rd<\/sup> place, and today contributes close to 4.5% of the islands GDP.<\/span><\/p>\n<p><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">The government withdrew the imposition of a minimum rate structure for star class hotels in the city, which had been in operation for about 7 years now. This has been met with mixed reactions, with travel agents welcoming the move, while many hoteliers oppose the move. This price control mechanism was imposed immediately after the end of the war, to correct the depressed price structure than was prevalent at that time. \u00a0<\/span><\/p>\n<p><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">Meantime many new hotels are being built, and consequently room stock is rapidly increasing. As at September 2018 there were 530 conventional hotel units, with 36,190 rooms, while the supplementary sector (boutique hotels, guest houses and home stay units) accounted for 1,809 units with 13,236 rooms. Thus the total room stock stands at 49,426, with another 5,192 new rooms expected to come on line in the next few years. This has fuelled wide spread concern of possible over supply in certain select areas, and consequent price wars.<\/span><\/p>\n<p><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">Sri Lanka certainly received a big boost for 2019, when the Lonely Planet designated Sri Lanka as it\u2019s No 1 destination for 2019.<\/span><\/p>\n<p><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">This will certainly auger well for Sri Lanka, and efforts should now be made to maximize on this exposure and leverage greater visibly and awareness in more diverse, and newer markets worldwide.<\/span><\/p>\n<p><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\"><strong>Highlights <\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">Number of International Tourists to Sri Lanka 2,33 m<\/span><\/li>\n<li><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">Foreign Exchange Earnings US$ 3,924.9 Mn.<\/span><\/li>\n<li><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">Average Duration of Stay 9 nights<\/span><\/li>\n<li><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">Room Occupancy Rate of Graded Accommodation 73.27%<\/span><\/li>\n<li><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">Tourist Gender Diversity Male: Female 82:18<\/span><\/li>\n<li><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">Total Employment Generation (Direct Employment &amp; Indirect Employment ) 359,215<\/span><\/li>\n<li><span style=\"font-size: 24px; font-family: 'times new roman', times, serif;\">Top 5 Tourist Source Markets India, China, UK, Germany &amp; France<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><u>Bio- Mr. Srilal Miththapala<\/u><\/h2>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34054 aligncenter\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2019\/03\/Srilal-Miththapala.png\" alt=\"Srilal Miththapala\" width=\"307\" height=\"332\" \/><\/p>\n<p><span style=\"font-size: 20px;\">Srilal Miththapala has over 25 years\u2019 experience in the hospitality industry. He has held several senior positions for over two decades in renowned hotel management corporations in Sri Lanka including the Confifi Group and Serendib Leisure companies.\u00a0 More recently in 2009 he was appointed the President of the Tourist Hotels Association of Sri Lanka 2008-10, and subsequently led an EU funded project \u2018Greening Sri Lanka Hotels\u2019 administered by the Ceylon Chamber of Commerce. \u00a0He was appointed as a board member of the Sri Lanka Hotel Classification Committee until 2012, and again from 2018 onwards.<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Now retired, he engages in various consultancy assignments in Sustainable Tourism Development, Environment &amp; Wild Life. Apart from many private sector organizations, he has worked with the MDF (the contracting arm of the Australian DFAT program) and YouLead (a contracting arm of USAID).<\/span><\/p>\n<p><span style=\"font-size: 20px;\">He also worked as the Tourism specialist form the World Bank scoping mission to study the Buddhist Tourism circuit in India and its potential for development.<\/span><\/p>\n<p><span style=\"font-size: 20px;\">He has been a visiting Guest Lecturer to the Business School of Plymouth University of UK. \u00a0He also functioned as a lecturer for the Final Year University of Plymouth degree program conducted in Sri Lanka.<\/span><\/p>\n<p><span style=\"font-size: 20px;\">He has also given presentations at Monash University, Sri Lankan Embassy in Canberra and other Sri Lankan Friendship Associations in Australia<\/span><\/p>\n<p><span style=\"font-size: 20px;\">He is an avid wild life and nature lover, with a particular perchance for elephants, and strong advocate for conservation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Srilal is currently visiting Melbourne and will be there until the end of April. He is available for any presentations or talks on Tourism, Sustainability and Wild life of <span style=\"font-size: 20px;\">Sri Lanka. <\/span><\/em><\/strong><\/p>\n<p><span style=\"font-size: 20px;\"><strong><em>He can be contacted on +61 450 416 880 or\u00a0 \u00a0e mail srilal.mith@gmail.com<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sri Lanka Tourism a look back at 2018\u2026..and what\u2019s in store for 2019 &#8211; BY Mr. Srilal Miththapala &nbsp; Sri Lanka has been recording steady YoY growth in arrivals during its post war arena, 2017 recording 2.3 m arrivals, with a CAGR of close upon 19% over the past 5 years. Total arrivals for 2018 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[6500,6501],"class_list":{"0":"post-34053","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-sri-lanka-tourism","9":"tag-srilal-miththapala","10":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sri Lanka Tourism a look back at 2018\u2026..and what\u2019s in store for 2019 - BY Mr. Srilal Miththapala<\/title>\n<meta name=\"description\" content=\"Sri Lanka Tourism a look back at 2018\u2026..and what\u2019s in store for 2019 - BY Mr. Srilal Miththapala - Sri Lanka has been recording steady YoY growth in arrivals during its post war arena, 2017 recording 2.3 m arrivals, with a CAGR of close upon 19% over the past 5 years. Total arrivals for 2018 is expected to only marginally increase over 2017. \u00a0In the absence of any strong and cohesive marketing campaign, which the private sector has been clamouring for over 2 years now, YoY growth percentage has been slowing down.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sri Lanka Tourism a look back at 2018\u2026..and what\u2019s in store for 2019 - BY Mr. Srilal Miththapala\" \/>\n<meta property=\"og:description\" content=\"Sri Lanka Tourism a look back at 2018\u2026..and what\u2019s in store for 2019 - BY Mr. Srilal Miththapala - Sri Lanka has been recording steady YoY growth in arrivals during its post war arena, 2017 recording 2.3 m arrivals, with a CAGR of close upon 19% over the past 5 years. 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