{"id":53491,"date":"2020-11-28T14:12:46","date_gmt":"2020-11-28T14:12:46","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=53491"},"modified":"2020-11-28T14:15:20","modified_gmt":"2020-11-28T14:15:20","slug":"attempt-to-reimagine-corporate-wear","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/attempt-to-reimagine-corporate-wear\/","title":{"rendered":"Attempt to reimagine corporate wear"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span style=\"color: #333399;\">Attempt to reimagine corporate wear<\/span><\/h1>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-53492 aligncenter\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2020\/11\/busni-514x400.jpg\" alt=\"\" width=\"514\" height=\"400\" \/><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 20px; color: #000000;\">A Lankan entrepreneur who sacrificed a tech career in Silicon Valley to return home to Sri Lanka and launch his own apparel business is pushing an innovatively designed national dress for board room and event wear.<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 20px; color: #000000;\">Says Asanka de Mel, CEO of LOVI Ceylon: \u201cIn today\u2019s global economy, self-confidence is a must. And uniqueness a strategic advantage for any leader. With that in mind, I invite our forward-thinking leaders to wear LOVI\u2019s refresh of the iconic Sri Lankan National dress.\u201d<\/span><!--more--><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 20px; color: #000000;\">What is offered is a dress based on de Mel\u2019s desire to establish a visual identity for all Sri Lankans regardless of ethnicity, religion, gender, age or social standing. \u201cIf the whole of Sri Lanka is a team, what would our uniform look like?\u201d asks de Mel, claiming that his new collection aptly titled \u2018Reimagine\u2019 does just that.<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 20px; color: #000000;\">He said the new LOVI National for Corporate wear focuses on creating an easy uniform which is both businesslike yet confidently anchored in our roots. \u201cA unique style statement, that can hold its own in any Corporate board room and is naturally suited to our climate,\u201d he explains.<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 20px; color: #000000;\">This collection also showcases a feminine version of the national dress for women, something hitherto unheard of. \u201d The traditional national does not take into account half of our people\u201d said de Mel. \u201cThe Saree and Osariya involuntarily filled this void; however LOVI Nationals interpretation of the traditional National makes any woman feel feminine, powerful and chic. Even the Lama Saree (female child\u2019s saree) gets a refresh, to create a timeless, elegant boardroom fashion statement.<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 20px; color: #000000;\">All the company\u2019s Ceylon garments are designed and made locally using Sri Lankan resources and craftsmanship to the fullest extent possible. The quality of finish that LOVI CEYLON demands is the same as that of any luxury design house, a company news release said.<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 20px; color: #000000;\">\u201cA similar quality garment would cost twice or thrice as much if made internationally. LOVI sources its fabrics and craftsmanship all from within our borders, keeping local communities, craftsmen and businesses thriving and earning through these difficult and uncertain times,\u201d it added<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 20px; color: #000000;\">\u201cThe new National by LOVI Ceylon aims to become standard office wear imbued of course with a style all of its own, simultaneously instilling in the wearer a sense of Confidence, National pride and a unique identity,\u201d the release explained.<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 20px; color: #000000;\">LOVI Nationals could be custom made or purchased from any of their shops at the One Galle Face Mall, Kandy City Centre or at Lakpahana, or else online at lovisarongs.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attempt to reimagine corporate wear A Lankan entrepreneur who sacrificed a tech career in Silicon Valley to return home to Sri Lanka and launch his own apparel business is pushing an innovatively designed national dress for board room and event wear. Says Asanka de Mel, CEO of LOVI Ceylon: \u201cIn today\u2019s global economy, self-confidence is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":53492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[31076,31075],"class_list":{"0":"post-53491","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-lovi-ceylon","9":"tag-the-saree-and-osariya","10":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attempt to reimagine corporate wear<\/title>\n<meta name=\"description\" content=\"Lankan entrepreneur who sacrificed a tech career in Silicon Valley to return home to Sri Lanka and launch his own apparel business\" \/>\n<meta name=\"robots\" content=\"noindex, follow, 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