{"id":72071,"date":"2021-08-23T16:26:42","date_gmt":"2021-08-23T16:26:42","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=72071"},"modified":"2021-08-23T16:26:42","modified_gmt":"2021-08-23T16:26:42","slug":"sri-lanka-tourism-highlighted-by-cnn-travel-by-kimarli-fernando","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/sri-lanka-tourism-highlighted-by-cnn-travel-by-kimarli-fernando\/","title":{"rendered":"Sri Lanka Tourism highlighted by CNN Travel-by Kimarli Fernando"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000000;\">Sri Lanka Tourism highlighted by CNN Travel-by Kimarli Fernando<\/span><\/h1>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-72072 aligncenter\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/08\/Sri-Lanka-Tourism-e1629727989526.jpg\" alt=\"Sri Lanka Tourism\" width=\"600\" height=\"324\" \/><\/p>\n<p><strong><span style=\"color: #993366;\">Source:<\/span><\/strong><span style=\"color: #000000;\"><a style=\"color: #000000; font-size: 16px;\" href=\"https:\/\/island.lk\/sri-lanka-tourism-highlighted-by-cnn-travel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Island<\/a><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 16px; color: #000000;\">The concerted efforts by Sri Lanka Tourism to promote the Island globally through its integrated and strategic campaign, continues to bring attention to the island. The strategies executed have led to a surge of positive reviews and recommendations from the world\u2019s media, even during the pandemic. High profile coverage on CNN, BBC, and AL Jazeera has enabled the island to stay top-of-mind in vital source markets. This will no doubt prove invaluable once international borders open.<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 16px; color: #000000;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-40547 alignleft lazyloaded\" src=\"http:\/\/island.lk\/wp-content\/uploads\/2021\/08\/kimari.jpg\" alt=\"\" width=\"211\" height=\"229\" data-src=\"http:\/\/island.lk\/wp-content\/uploads\/2021\/08\/kimari.jpg\" \/>One of the most compelling features include an expose for CNN Travel by Henry Golding, star of the hit movie \u2018Crazy Rich Asians\u2019. The feature gave the island excellent exposure and global recognition, creating an impact on key source markets in Asia. Prominence for the Island in the source markets of Singapore, Malaysia, Thailand, Hong Kong, and other Asian destinations, allows for a steady stream of tourists all year round which will bring in a significant number of visitors to the country during the offseason, which is essential for a robust and sustainable tourism industry.<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 16px; color: #000000;\">\u201cThe efforts undertaken by Sri Lanka Tourism is a part of a larger policy initiative mandated in line with His Excellency President Gotabaya Rajapaksa\u2019s Manifesto, \u2018Vistas of Prosperity and Splendor\u2019. Earned international media coverage such as this fulfill many key policy criteria, which is an integral part of our strategy for a quick and sustainable recovery\u201d, outlined Ms. Kimarli Fernando \u2013 Chairperson SL Tourism.<\/span><\/p>\n<p align=\"LEFT\"><!--more--><\/p>\n<p style=\"text-align: justify;\" align=\"LEFT\"><span style=\"font-size: 16px; color: #000000;\">Despite the ongoing pandemic, the destination has been prominently featured regularly on CNN Travel, where the coverage is then picked up by regional media and amplified via a host of other platforms attracting added exposure to the Island. An active social media presence, and consistent global media coverage will continue to support the efforts made by Sri Lanka Tourism to position Sri Lanka as the ideal destination for post covid travel. Pre-empting the changes in travel trends, Sri Lanka Tourism is working on strategies to ensure Sri Lanka is more accessible to the world, opening the country to new markets which will in turn enable a faster post-pandemic recovery both for the tourism sector and the local economy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sri Lanka Tourism highlighted by CNN Travel-by Kimarli Fernando Source:Island The concerted efforts by Sri Lanka Tourism to promote the Island globally through its integrated and strategic campaign, continues to bring attention to the island. The strategies executed have led to a surge of positive reviews and recommendations from the world\u2019s media, even during the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":72072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[30909,6500],"class_list":{"0":"post-72071","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-ms-kimarli-fernando","9":"tag-sri-lanka-tourism","10":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sri Lanka Tourism highlighted by CNN Travel-by Kimarli Fernando<\/title>\n<meta name=\"description\" content=\"The concerted efforts by Sri Lanka Tourism to promote the Island globally through its integrated and strategic campaign, 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