{"id":76047,"date":"2021-10-19T13:32:26","date_gmt":"2021-10-19T13:32:26","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=76047"},"modified":"2021-10-19T13:32:26","modified_gmt":"2021-10-19T13:32:26","slug":"how-do-we-market-sri-lanka-globally-as-a-unique-country-green-socio-economic-system-by-jayampathy-molligoda-chairman-sltb","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/how-do-we-market-sri-lanka-globally-as-a-unique-country-green-socio-economic-system-by-jayampathy-molligoda-chairman-sltb\/","title":{"rendered":"How do we market Sri Lanka globally as a unique country \u2013 green socio-economic system-By Jayampathy Molligoda, Chairman, SLTB."},"content":{"rendered":"

How do we market Sri Lanka globally as a unique country \u2013 green socio-economic system-By Jayampathy Molligoda, Chairman, SLTB<\/span><\/h1>\n

\"green<\/p>\n

Source:<\/span><\/strong>Island<\/a><\/span><\/p>\n

Introduction:<\/span><\/p>\n

One consignment of \u2018Potassium Chloride\u2019 fertiliser arrived on September 14, presumably, to be applied for the paddy sector. The potassium chloride is not an organic material. However, the input materials approved for organic farming need not only be organic. Potassium Chloride is a mineral and not organic, but it\u2019s permissible to be used for organic farming under international and SLS standards. Even some chemicals such as copper based chemical mixtures are allowed to be used for organic farming under international standards.<\/span><\/p>\n

Tea sub sector:<\/span><\/p>\n

As for the tea sector, what we have been saying is the government policy change as per Cabinet decision on 27th April, will enable us to arrest the tea land degradation and improve soil quality and thus moving towards green agriculture- plantation economy. As stated in the Cabinet paper, the state policy change is \u2018migrating into green socio- economic pattern; this can be termed \u2018regenerative agriculture\u2019 or the green economic system. One of the milestones in the Tea strategy 2030 road map is improving soil quality and air and water quality through an integrated soil fertility management and balanced nutrient management.<\/span><\/p>\n

<\/p>\n

Nevertheless, SLTB officials are closely watching and monitoring the entire tea supply chain \u2013 five months have lapsed from the government policy change prohibiting fertiliser imports and up to end September, a detailed scientific analysis on statistics of production, auction sales data and physical inspection of factories\/estates have not revealed any major drop in quantity, however there will be issues if no nutrients are provided at the earliest.<\/span><\/p>\n

Tea Production:<\/span><\/p>\n

Cumulative tea production for the period January to September 2021 shows an increase of 16% respectively against last year.<\/span><\/p>\n

Addressing tea growers\u2019 concerns:<\/span><\/p>\n

In fact, the tea production to date is higher than the average of the corresponding period during the last five years. This shows that good weather conditions,especially water and sunlight, are equally important, along with providing required nutrients. Therefore, it is important to address the adverse effects of \u2018climate change\u2019 through mitigating and adaptation strategies. The confusion here is that the majority of the people have misunderstood the word \u2018organic\u2019 in the government proposal, thinking the stakeholders are required to immediately convert tea production and exports into organic. We need to educate the farmers and there should not be loss of income for efficient growers even during the transitional period. At the same time, malpractices and under-utilisation of land and over use of inputs without following GAPs need to be arrested by the authorities. The name of the game is \u2018green agricultural system\u2019 as stated in the said Cabinet paper and the President\u2019s address at the General Assembly, United Nations, recently \u2013 green energy, green agriculture-this is how I understood the vision.<\/span><\/p>\n

\"\"<\/span><\/p>\n

The positive feature is the emergence of R&D initiatives mooted by the tea sector hitherto not happened and the admission that there has been an excessive usage of chemical fertiliser and decline in yields. There has been hardly any soil analysis undertaken during the last couple of years and lack of site- specific fertiliser application. Scientists have concluded that beneficial microbes in the soil are disturbed with excessive application of chemicals.<\/span><\/p>\n

In order to address farmers concerns and genuine grievances, there is nothing wrong in using nano-hybrid chemically bonded, \u2018slow release\u2019 fertiliser until we are self-sufficient in the production and supply of \u2018organic\u2019 fertiliser. Based on approvals received from the government, the private sector importers have already been allocated ordering sufficient quantities of Ammonium sulphate last week (under Import control licence scheme-07\/05\/21) to be mixed with minerals such as ERP and potassium for tea estates. The production and supply of organic fertiliser is also increasing.<\/span><\/p>\n

However, if they don\u2019t provide with sufficient N and K, there will be issues both in quantity and quality. Another issue for exporters is lack of shipping space and shortage in containers more than other Issues- that\u2019s being sorted out.<\/span><\/p>\n

Conclusion:<\/span><\/p>\n

My understanding is the vision of The Head of the State is; How do we reposition and market \u2018Sri Lanka\u2019 globally as a unique country? As for Ceylon Tea marketing strategy- how do we position \u2018Ceylon Tea\u2019 in the minds of discerning tea consumers globally as a unique product? The State policy change should be viewed in that perspective. Our \u2018Ceylon Tea\u2019 Brand story; the cleanest tea in the world is being reinforced with this state policy change: \u2018green socio- economic pattern\u2019. This is on par with the Tea strategy road map 2030 prepared by CTTA, the private sector apex body for tea industry, in consultation with Tea Board, Ministry and other stakeholders. Let us work together to realise true potential to obtain higher net foreign exchange, so that the benefits will trickle down to the farmers in accordance with the Tea Control Act No. 51 of 1957. The way forward strategy should be communicated to everyone.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How do we market Sri Lanka globally as a unique country \u2013 green socio-economic system-By Jayampathy Molligoda, Chairman, SLTB Source:Island Introduction: One consignment of \u2018Potassium Chloride\u2019 fertiliser arrived on September 14, presumably, to be applied for the paddy sector. The potassium chloride is not an organic material. However, the input materials approved for organic farming […]<\/p>\n","protected":false},"author":3,"featured_media":76048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[35377],"class_list":{"0":"post-76047","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-jayampathy-molligoda","9":"post_format-post-format-aside"},"yoast_head":"\nHow do we market Sri Lanka globally as a unique country \u2013 green socio-economic system-By Jayampathy Molligoda, Chairman, SLTB.<\/title>\n<meta name=\"description\" content=\"One consignment of \u2018Potassium Chloride\u2019 fertiliser arrived on September 14, presumably, to be applied for the paddy sector.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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