{"id":76061,"date":"2021-10-20T04:12:06","date_gmt":"2021-10-20T04:12:06","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=76061"},"modified":"2021-10-20T04:23:15","modified_gmt":"2021-10-20T04:23:15","slug":"active-super-partners-with-multiconnexions-to-tap-into-australian-diversity","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/active-super-partners-with-multiconnexions-to-tap-into-australian-diversity\/","title":{"rendered":"Active Super partners with MultiConnexions to tap into Australian diversity"},"content":{"rendered":"\n\n\n
\"Active<\/td>\n\"Active<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

MEDIA RELEASE<\/span><\/strong><\/span><\/span><\/p>\n

Active Super partners with MultiConnexions <\/strong><\/span><\/p>\n

to tap into Australian diversity<\/strong><\/span><\/p>\n

\"Active<\/p>\n

Sydney, 20 October 2021: <\/strong>Active Super is partnering with MultiConnexions Group, a multicultural marketing and advertising agency, to broaden its appeal and increase engagement with Australians from different backgrounds.<\/span><\/p>\n

Active Super, a leader in responsible investment, is keen to reflect the diversity of the Australian population in its marketing strategy, recognising that a one-size-fits-all marketing and communications strategy is not the best way to communicate with the Australian population given its strong multicultural composition.<\/span><\/p>\n

The partnership is the latest plank in Active Super\u2019s strategy to attract new members and drive future growth following its rebranding from Local Government Super in May 2021.<\/span><\/p>\n

Chantal Walker, Active Super\u2019s Chief Digital and Marketing Officer, said there was tremendous potential to reach Australians who otherwise would not be engaged with their superannuation.<\/span><\/p>\n

\u201cWe value diversity, equity and inclusion and seek to embed these principles in all aspects of our business,\u201d Ms Walker said. \u00a0<\/span><\/p>\n

\u201cResearch shows that 25 percent of the Australian population speaks a language other than English, and 50 percent of the population is born overseas and has at least one parent born overseas.<\/span><\/p>\n

\u201cRegrettably, many marketers ignore these segments, but through our partnership with MultiConnexions, Active Super is taking action to address this gap in the market.<\/span><\/p>\n

\u201cI am very passionate about micro-segmentation. By adding ethnicity as an overlay to any segmentation be it life stage, age or values based,\u00a0we create a wonderfully rich, multi-layered understanding of members and their financial needs. We then use this data to engage potential members for acquisition as well as for the retention of existing members as we gain a deeper understanding of what makes them tick beyond just their age.<\/span><\/p>\n

\u201cI have had the pleasure of working with Sheba and her team in the past to create very successful local area marketing campaigns by targeting various multicultural audiences, and I wanted to bring this experience and opportunity to the world of superannuation.\u201d<\/span><\/p>\n

Sheba Nandkeolyar, Founder and CEO of MultiConnexions Group, said: “MultiConnexions is proud to help Active Super expand its offering and services to reach Australia’s multicultural audiences. Like Active Super, we share the sentiment that from a diversity, equity, and inclusion perspective, it is important for such communities in Australia to be heard by brands.<\/span><\/p>\n

\u201cIn this climate where growth is key to a successful business, multicultural Australians are often overlooked by traditional English-speaking marketing and advertising. We look forward to working with Active Super to connect with these communities to ensure that their voices are heard and needs recognized.”<\/span><\/p>\n

ends<\/span><\/p>\n

Media enquiries:<\/strong><\/span><\/span><\/p>\n

Ophelia Phu, BlueChip Communication<\/span><\/p>\n

ophelia@bluechipcommunication.com.au<\/a><\/span><\/p>\n

+61 2 9018 8628<\/span><\/p>\n

Lindy Ung, MultiConnexions Group<\/span><\/p>\n

marketing1@multiconnexions.com.au<\/a><\/span><\/p>\n

+61 8705 5600<\/span><\/p>\n

\"Active<\/p>\n

About Active Super\u00a0<\/strong><\/span><\/p>\n

Active Super, formerly known as Local Government Super (LGS), manages more than $14 billion in superannuation assets for approximately 80,000 members, including current and former NSW local government employees.\u00a0Active Super is a certified responsible super fund with investments across Australian and international shares, property, infrastructure, private equity, fixed interest and absolute return asset classes.\u00a0<\/span><\/p>\n

Active Super is one of only four Australian super funds with all products certified ethical by the Responsible Investment Association Australasia (RIAA), and has won the\u00a0SuperRatings\u00a0Infinity Award for leading the industry in responsible investment for a record seven times.\u00a0<\/span><\/p>\n

\"Active<\/p>\n

The Certification Symbol signifies that a product or service offers an investment style that\u00a0takes into account\u00a0environmental, social, governance or ethical considerations. The Symbol also signifies that Active Super has adopted strict disclosure and education practices required under the Responsible Investment Certification Program for the category of Superannuation Fund. The Certification Symbol is a Registered\u00a0Trade Mark\u00a0of the Responsible Investment Association Australasia (RIAA). Detailed information about RIAA, the Symbol and LGS\u2019s methodology and performance can be found at\u00a0www.responsibleinvestment.org, together with details about other responsible investment products certified by RIAA.1<\/sup>\u00a0\u00a0<\/span><\/p>\n

1<\/sup>The Responsible Investment Certification Program does not constitute financial product advice. Neither the Certification Symbol nor RIAA recommends to any person that any financial product is a suitable investment or that returns are guaranteed. Appropriate professional advice should be sought prior to making an investment decision. RIAA does not hold an Australian Financial Services Licence.\u00a0\u00a0<\/span><\/p>\n

Issued by\u00a0LGSS Pty Limited (ABN 68 078 003 497) (AFSL 383558) as Trustee for Local Government Super (ABN 28 901 371 321) (\u2018Active Super\u2019).\u00a0<\/span><\/p>\n

This media release contains general information only.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

MEDIA RELEASE Active Super partners with MultiConnexions to tap into Australian diversity Sydney, 20 October 2021: Active Super is partnering with MultiConnexions Group, a multicultural marketing and advertising agency, to broaden its appeal and increase engagement with Australians from different backgrounds. Active Super, a leader in responsible investment, is keen to reflect the diversity of […]<\/p>\n","protected":false},"author":3,"featured_media":76064,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[38175,38174,38172,38173],"class_list":{"0":"post-76061","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-active-super","9":"tag-local-government-super","10":"tag-responsible-investment-association-australasia","11":"tag-the-responsible-investment-certification","12":"post_format-post-format-aside"},"yoast_head":"\nActive Super partners with MultiConnexions to tap into Australian diversity - eLanka<\/title>\n<meta name=\"description\" content=\"Sydney, 20 October 2021: Active Super is partnering with MultiConnexions Group, a multicultural marketing and advertising agency, to broaden its appeal and increase engagement with Australians from different backgrounds.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Active Super partners with MultiConnexions to tap into Australian diversity\" \/>\n<meta property=\"og:description\" content=\"Sydney, 20 October 2021: Active Super is partnering with MultiConnexions Group, a multicultural marketing and advertising agency, to broaden its appeal and increase engagement with Australians from different backgrounds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/websitedesigns.com.au\/elankanew\/active-super-partners-with-multiconnexions-to-tap-into-australian-diversity\/\" \/>\n<meta property=\"og:site_name\" content=\"eLanka\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eLanka.com.au\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-20T04:12:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-20T04:23:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/10\/Active-Super-partners-with-MultiConnexions-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"eLanka admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eLanka admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/active-super-partners-with-multiconnexions-to-tap-into-australian-diversity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/active-super-partners-with-multiconnexions-to-tap-into-australian-diversity\/\"},\"author\":{\"name\":\"eLanka admin\",\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/#\/schema\/person\/f6e635b74ab35ef88a68a9973cacc5bd\"},\"headline\":\"Active Super partners with MultiConnexions to tap into Australian diversity\",\"datePublished\":\"2021-10-20T04:12:06+00:00\",\"dateModified\":\"2021-10-20T04:23:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/active-super-partners-with-multiconnexions-to-tap-into-australian-diversity\/\"},\"wordCount\":726,\"publisher\":{\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/active-super-partners-with-multiconnexions-to-tap-into-australian-diversity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/10\/Active-Super-partners-with-MultiConnexions-1.png\",\"keywords\":[\"Active Super\",\"Local Government Super\",\"Responsible Investment Association Australasia\",\"The Responsible Investment Certification\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/active-super-partners-with-multiconnexions-to-tap-into-australian-diversity\/\",\"url\":\"https:\/\/websitedesigns.com.au\/elankanew\/active-super-partners-with-multiconnexions-to-tap-into-australian-diversity\/\",\"name\":\"Active Super partners with MultiConnexions to tap into Australian diversity - 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