{"id":76820,"date":"2021-10-30T15:48:00","date_gmt":"2021-10-30T15:48:00","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=76820"},"modified":"2021-10-30T15:48:00","modified_gmt":"2021-10-30T15:48:00","slug":"itn-should-act-like-catalysts-in-identifying-and-harnessing-talents","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/itn-should-act-like-catalysts-in-identifying-and-harnessing-talents\/","title":{"rendered":"ITN should act like catalysts in identifying and harnessing talents"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000000;\"><strong>ITN should <\/strong><strong>act like catalysts in identifying and harnessing talents<\/strong><\/span><\/h1>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76821 aligncenter\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/10\/ITN.png\" alt=\"ITN\" width=\"340\" height=\"267\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Today, there is an abundance of television channels in Sri Lanka, some old and some new. Among them, the Independent Television Network (ITN) is the oldest, which, due to state collaboration and its consequent precedence has been called the &#8216;Mahagedera&#8217; of Television. Each station vies for customer loyalty which is fiercely competitive in providing programs that maximize and sustain viewer interest.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Being indigenous, they promote inter alia traditional aesthetic programs. One area where increasing interest is evinced is the \u2018performing arts. In developing performing arts TV stations could make prodigious contributions.They can act as catalysts in identifying and harnessing talents. They can, to a large extent provide the much-desired platform for aspiring artists to showcase their talents.<\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">In fact, some stations inclusive of the &#8216;Mahagedera&#8217;, in the past have been most successful in identifying talents, nurturing and grooming them into talented esteemed artists. Many who have been befitted abundantly have confessed this as they have elevated to the fields they are competent in as their professions\u00a0 which have become their bread and butter. These artistes have admitted that they are indebted to the \u2018Mahagedera&#8217;, the ITN, for grooming them.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">The concept of the very popular program on Friday evenings \u201cChat N Music\u201d, for two hours until just past midnight \u00a0should \u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">apparently \u00a0be to provide opportunities to gifted artistes, is not comparable to a talent exploration.This program had been drawing huge viewer audiences had sustained for over thirteen years uninterrupted. In the writer&#8217;s view the way the program is conducted now with biased selection criteria, considering it a talents search is an unsavoury development.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">All viewers would agree that invitations are extended at the sole discretion of the Producer\/Presenter\/Musician of this program often at regular intervals, to some established artistes, thereby depriving those talented knocking at the door, the much-needed opportunity to break into the limelight unlike in the good old days of the \u2018Mahagedera\u2019. Hence, making this program a misnomer in its proclaimed desire.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Therefore, the passion for identifying new talents is woefully non-existent. In complete contrast a similar program comes on air \u201cDialog Ridma Rathriya\u201d every Saturday where the opportunity is provided to the forgotten yesteryear artistes and the aspiring talents. Many had confessed that the TNL channel is the only channel who invites them. It is time the ITN followed suit.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">The stubborn pursuance by the Producer\/ Presenter\/ Musician to continue with a process that doesn&#8217;t provide equal opportunities for everyone scrupulous to the aspiring talent is merely atrocious. Some senior artistes had confessed that only those who are beneficial to those related authorities are invited on a regular basis. It has proved some are forced to participate even after notifying they are sick owing to the insistence of the musician who has the monopoly.One established artiste confessed that she had appeared ten times while a veteran artiste added that he had been invited only once that too as a Tele drama\u00a0 promotion in which he was acting in was telecast over ITN.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">In effect, in \u201cChat N Music\u201d of ITN it is just the recycling of existing talents who are already well established. Critics have lamented against this concept saying it is the same theme, same artistes and same songs. A typical example is that on the recent Chat N music programs of an established artiste, a winner of state sponsored reality show who was invited once again where she sang the identical song \u201cMa Eda\u201d sung by her at a number of previous programs. This is ample testimony of the blunder of the \u201cMahagedera\u201d ITN television channel in \u00a0inviting artistes constantly. In this manner many a talented aspirant talent is turned away under a dubious invitation selection criterion. The fervent suggestion of the writer is to commence an open formula in the invitation route, instead of the current prejudiced invitation process of the related authorities of the ITN.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong><em>Sunil Thenabadu via e mail sthenabadu@hotmail.com<\/em><\/strong><strong><em><br \/>\n<\/em><\/strong><strong><em>Brisbane\u00a0<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>ITN should act like catalysts in identifying and harnessing talents Today, there is an abundance of television channels in Sri Lanka, some old and some new. Among them, the Independent Television Network (ITN) is the oldest, which, due to state collaboration and its consequent precedence has been called the &#8216;Mahagedera&#8217; of Television. Each station vies [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":76821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[38493,38494,37737],"class_list":{"0":"post-76820","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-chat-n-music","9":"tag-independent-television-network","10":"tag-sunil-thenabadu","11":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITN should act like catalysts in identifying and harnessing talents<\/title>\n<meta name=\"description\" content=\"Today, there is an abundance of television channels in Sri Lanka, some old and some new. 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