{"id":77769,"date":"2021-11-10T17:55:20","date_gmt":"2021-11-10T17:55:20","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=77769"},"modified":"2021-11-11T10:41:35","modified_gmt":"2021-11-11T10:41:35","slug":"100-days-to-100-years-cjs-counts-down-to-centenary-celebrations","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/100-days-to-100-years-cjs-counts-down-to-centenary-celebrations\/","title":{"rendered":"100 days to 100 years \u2013 CJS counts down to centenary celebrations"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong>100 days to 100 years \u2013 CJS counts down to centenary celebrations<\/strong><\/span><\/h1>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/06VihDxoJU4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_77778\" aria-describedby=\"caption-attachment-77778\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-77778 size-full\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Photo-1-At-the-CJS-100-days-to-100-years-countdown-from-L-to-R-Yohani-Dr-Asha-de-Vos-Otara-Gunewardena-Akram-Cassim-Jacqueline-Fernandez-e1636565152792.jpg\" alt=\"100 days to 100 years \u2013 CJS counts down to centenary celebrations\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-77778\" class=\"wp-caption-text\"><strong><span style=\"color: #000000;\"> At the CJS 100 days to 100 years countdown &#8211; from L to R &#8211; Yohani, Dr Asha de Vos, Otara Gunewardena, Akram Cassim, Jacqueline Fernandez<\/span><\/strong><\/figcaption><\/figure>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>Jacqueline Fernandez returns to CJS to shoot 100 year collection<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>Otara, Asha and Yohani join CJS in the countdown<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">It\u2019s just 100 days to celebrate 100 years of a tale of glitz, glamour, style and beauty.\u00a0 Colombo Jewellery Stores founded by Thaha Cassim in February 1922 weaves a fascinating tapestry that intertwines the lustre of stones with the multi-hued threads of this island\u2019s history over an entire century.\u00a0 Into this work of art is woven the tale of a galaxy of women who have made CJS a part of their life story and some of these celebrity personalities joined CEO\u00a0 Akram Cassim at\u00a0 CJS Heritage Store at No 1 Alfred House Gardens Colombo 3 to celebrate the countdown of 100 days.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">At the heart of multiple CJS collections since 2009 including Quite Simply Stunning, Hometown, Perpetual Grace, Unforgettable and Ocean Blues Collections is the multi-award winning Bollywood star CJS Brand Ambassador Jacqueline Fernandez who flew into Sri Lanka to kickstart the countdown.\u00a0 It is she who will showcase the legacy of the CJS 100 year collection to be unveiled in February.\u00a0 Akram\u2019s favourite photographs featuring Jacqueline in the various campaigns over the years is featured on the Jacqueline Wall at the CJS Store.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Joining her at the countdown were Founder of Odel and Embark and legendary entrepreneur Otara Gunewardena and pioneer in blue whale research, multi-acclaimed marine biologist and Founder of Oceanswell Dr Asha de Vos.\u00a0 Sri Lanka\u2019s youngest global singing sensation Yohani joined the fray of glamorous women, who each added their vignettes of style and elegance to the surrounds of the CJS Store.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">&#8220;It was my grandfather Thaha Cassim who was 23 at the time, who ventured into the metropolis of Colombo from his hometown of the Fort in Galle to open the store of his dreams, selling fabulous gems and fashionable jewellery with quality being centric to everything he did,\u201d says Akram. \u201cFrom then on, CJS has been a part of every special moment in people\u2019s lives, with the store being visited by royalty, business and political tycoons, the literati and the glitterati.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Jacqueline called her return home after two years an emotional homecoming saying, \u201cThroughout my 11 year relationship with CJS, I have travelled around the country, explored every facet and concept of different types of jewellery and been a part of the history being made.\u00a0 And what makes CJS so special is it\u2019s not just about jewellery but about giving back to society and empowering communities.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">It is this element of passion for a cause and empowerment that attracted both Otara and Asha into being a part of the CJS story. Otara mentioned that her association with CJS since 2009 brought forth nine collections including the limited edition Otara and Hoola collections, while inspired by whales and dolphins, Akram &amp; Asha designed two collections for Oceanswell with the primary aim of continuing the research mooted by Asha.\u00a0 \u201cIt is very heartening to have someone being absolutely committed to your cause,\u201d said Asha of her partnership with CJS since 2018.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">And today, while CJS follows the legacy of sparkling gems, glamorous jewellery and luxurious timepieces from TAG Heuer, Breitling and Hublot, what lies within the heart of the brand is its passion to give back including its most recent collaboration with the Emerge Lanka Foundation and the need to create a sustainable planet.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">November 10, 2021<\/span><\/p>\n<figure id=\"attachment_77777\" aria-describedby=\"caption-attachment-77777\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-77777 size-full\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Photo-2-Bollywood-star-and-CJS-Brand-Ambassador-Jacqueline-Fernandez-celebrates-her-Jacqueline-Wall-at-the-CJS-Heritage-Store-e1636565697534.jpg\" alt=\"Photo 2 -Bollywood star and CJS Brand Ambassador Jacqueline Fernandez celebrates her Jacqueline Wall at the CJS Heritage Store\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-77777\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong>Bollywood star and CJS Brand Ambassador Jacqueline Fernandez celebrates her Jacqueline Wall at the CJS Heritage Store<\/strong><\/span><\/figcaption><\/figure>\n<figure id=\"attachment_77776\" aria-describedby=\"caption-attachment-77776\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-77776 size-full\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Photo-3-Managing-Director-CJS-Akram-Cassim-and-Founder-of-Oceanswell-Dr-Asha-de-Vos-stand-in-front-of-the-Jacqueline-Wall-at-the-CJS-Heritage-Store-e1636565792972.jpg\" alt=\"100 days to 100 years \u2013 CJS counts down to centenary celebrations\" width=\"600\" height=\"900\" \/><figcaption id=\"caption-attachment-77776\" class=\"wp-caption-text\"><strong><span style=\"color: #000000;\">Managing Director CJS Akram Cassim and Founder of Oceanswell Dr Asha de Vos stand in front of the Jacqueline Wall at the CJS Heritage Store<\/span><\/strong><\/figcaption><\/figure>\n<figure id=\"attachment_77775\" aria-describedby=\"caption-attachment-77775\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-77775 size-full\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Photo-4-Bollywood-star-CJS-Brand-Ambassador-Jacqueline-Fernandez-admires-a-CJS-masterpiece-at-the-CJS-Heritage-Store-e1636565822106.jpg\" alt=\"100 days to 100 years \u2013 CJS counts down to centenary celebrations\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-77775\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong>Bollywood star &amp; CJS Brand Ambassador Jacqueline Fernandez admires a CJS masterpiece at the CJS Heritage Store <\/strong><\/span><\/figcaption><\/figure>\n<figure id=\"attachment_77774\" aria-describedby=\"caption-attachment-77774\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-77774 size-full\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Photo-5-CJS-Brand-Ambassador-Jacqueline-Fernandez-and-MD-CJS-Akram-Cassim-share-a-lighthearted-moment-at-the-100-days-to-100-years-countdown.-Otara-Gunewardena-and-Dr-Asha-de-Vos-join-in-e1636565848390.jpg\" alt=\"100 days to 100 years \u2013 CJS counts down to centenary celebrations\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-77774\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong>CJS Brand Ambassador Jacqueline Fernandez and MD CJS Akram Cassim share a lighthearted moment at the 100 days to 100 years countdown. Otara Gunewardena and Dr Asha de Vos join in<\/strong><\/span><\/figcaption><\/figure>\n<figure id=\"attachment_77773\" aria-describedby=\"caption-attachment-77773\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-77773 size-full\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Photo-6-Founder-of-Odel-and-Embark-and-iconic-entrepreneur-Otara-Gunewardena-shows-off-a-CJS-design-masterpiece-e1636565871698.jpg\" alt=\"100 days to 100 years \u2013 CJS counts down to centenary celebrations\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-77773\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong> Founder of Odel and Embark and iconic entrepreneur Otara Gunewardena shows off a CJS design masterpiece <\/strong><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_77772\" aria-describedby=\"caption-attachment-77772\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-77772 size-full\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Photo-7-Founder-of-Oceanswell-Dr-Asha-de-Vos-celebrating-the-CJS-100-days-to-100-years-countdown-e1636565891489.jpg\" alt=\"100 days to 100 years \u2013 CJS counts down to centenary celebrations\" width=\"600\" height=\"900\" \/><figcaption id=\"caption-attachment-77772\" class=\"wp-caption-text\"><strong><span style=\"color: #000000;\"> Founder of Oceanswell Dr Asha de Vos celebrating the CJS 100 days to 100 years countdown <\/span><\/strong><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_77771\" aria-describedby=\"caption-attachment-77771\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-77771 size-full\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Photo-8-Singer-Yohani-and-Bollywood-star-and-CJS-Brand-Ambassador-Jacqueline-Fernandez-pose-in-front-of-the-Jacqueline-Wall-with-MD-of-CJS-Akram-Cassim-e1636565913404.jpg\" alt=\"100 days to 100 years \u2013 CJS counts down to centenary celebrations\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-77771\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong> Singer Yohani and Bollywood star and CJS Brand Ambassador Jacqueline Fernandez pose in front of the Jacqueline Wall with MD of CJS Akram Cassim <\/strong><\/span><\/figcaption><\/figure>\n<figure id=\"attachment_77770\" aria-describedby=\"caption-attachment-77770\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-77770 size-full\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Photo-9-Bollywood-star-and-CJS-Brand-Ambasssador-Jacqueline-Fernandez-with-Founder-of-Embark-and-Odel-Otara-Gunewardena-at-the-CJS-100-days-to-100-years-Countdown-e1636565937678.jpg\" alt=\"100 days to 100 years \u2013 CJS counts down to centenary celebrations\" width=\"600\" height=\"900\" \/><figcaption id=\"caption-attachment-77770\" class=\"wp-caption-text\"><span style=\"color: #000000;\"><strong> Bollywood star and CJS Brand Ambasssador Jacqueline Fernandez with Founder of Embark and Odel Otara Gunewardena at the CJS 100 days to 100 years Countdown <\/strong><\/span><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>100 days to 100 years \u2013 CJS counts down to centenary celebrations Jacqueline Fernandez returns to CJS to shoot 100 year collection Otara, Asha and Yohani join CJS in the countdown It\u2019s just 100 days to celebrate 100 years of a tale of glitz, glamour, style and beauty.\u00a0 Colombo Jewellery Stores founded by Thaha Cassim [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":77778,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[39004,39009,39002,39008,39006,1625,39003,39005,39007,5686],"class_list":{"0":"post-77769","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-cean-blues-collections","9":"tag-cjs-store","10":"tag-colombo-jewellery-stores","11":"tag-dr-asha-de-vos","12":"tag-embark","13":"tag-jacqueline-fernandez","14":"tag-jewellery","15":"tag-odel","16":"tag-otara-gunewardena","17":"tag-thaha-cassim","18":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>100 days to 100 years \u2013 CJS counts down to 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