{"id":77891,"date":"2021-11-12T18:16:39","date_gmt":"2021-11-12T18:16:39","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=77891"},"modified":"2021-11-12T18:16:39","modified_gmt":"2021-11-12T18:16:39","slug":"pioneer-e-commerce-entity-kapruka-aims-for-next-growth-phase-via-rs-500-m-ipo","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/pioneer-e-commerce-entity-kapruka-aims-for-next-growth-phase-via-rs-500-m-ipo\/","title":{"rendered":"Pioneer e-commerce entity Kapruka aims for next growth phase via Rs. 500 m IPO"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000000;\">Pioneer e-commerce entity Kapruka aims for next growth phase via Rs. 500 m IPO<\/span><\/h1>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-77892\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2021\/11\/Founder-and-Chairman-Dulith-Herath.jpg\" alt=\"Founder and Chairman Dulith Herath\" width=\"415\" height=\"259\" \/><\/p>\n<p><strong><span style=\"font-size: 16px; color: #800080;\">Source:<\/span><\/strong><span style=\"color: #000000;\"><a style=\"color: #000000; font-size: 16px;\" href=\"https:\/\/www.ft.lk\/front-page\/Pioneer-e-commerce-entity-Kapruka-aims-for-next-growth-phase-via-Rs-500-m-IPO\/44-725662\" target=\"_blank\" rel=\"noopener noreferrer\">FT<\/a><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>IPO funds to upgrade Kapruka\u2019s existing technology and infrastructure; expand its cross-border export activities<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>New initiatives such as a marketplace for premium brands, a used goods and wholesale marketplace in the offing<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>Kapruka\u2019s turnover in FY21 up 33% to Rs. 960 m; FY22 forecast is Rs. 1.45 b and Rs. 1.8 b in FY23<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\"><strong>Acuity Partners selected as financial advisor and manager to IPO<\/strong><\/span><\/li>\n<\/ul>\n<header class=\"inner-content\">\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Aimed at riding its next growth wave, Sri Lanka\u2019s pioneer e-commerce enterprise Kapruka is to list on the Colombo Stock Exchange via a Rs. 500 million Initial Public Offering (IPO).<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">The funds raised via the IPO will be utilised to upgrade its existing technology and infrastructure and to expand its cross-border export activities.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">In addition, Kapruka is planning to generate new revenue streams by introducing several new e-commerce products, including a marketplace for premium brands, a used goods marketplace and a wholesale marketplace. The new products are expected to contribute to incremental revenue from around FY2023\/24 onwards.<\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Founded in 2003, Kapruka is currently the largest locally-owned e-commerce player in Sri Lanka, and via the IPO, joins the select group of progressive companies going public to harness new funds for growth, improve governance as well as widen the investment opportunities at the Colombo Stock Exchange. Acuity Partners Ltd. is the financial advisor and manager to the IPO.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">Kapruka provides a highly profitable, unique and differentiated non-marketplace e-commerce business model with in-house last mile delivery, serving both local and expatriate Sri Lankan clientele.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">Kapruka stocks over 135,000 products, has partnerships with over 300 renowned brands and serves over 1.1 million expat clients.\u00a0 It has over 32,000 square feet of warehouse space and over 100 delivery vehicles to support its operations.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">Analysts said Kapruka differentiates itself from other generic e-commerce players by having a significant focus on its own brand products, including bakery goods, flowers, value-added fruits and vegetables, which are manufactured in-house.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">It has also expanded its geographic presence to the US, UK and Australia to support exports of Sri Lankan products to those markets. Kapruka has entered into e-distributor agreements with globally recognised Sri Lanka brands such as Dilmah, Samahan, Akbar Tea, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">Kapruka stocks and distributes its products online in foreign markets where the company has a geographic presence using popular e-commerce platforms such as Amazon, eBay and Etsy, with the products dispatched from Kapruka\u2019s global offices. In addition, it promotes cross-border shopping services to Sri Lanka using its Kapruka Global Shop service.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">For the financial year ended March 2021, Kapruka recorded total sales of over Rs. 960 million, representing a 33% growth over the previous year. Approximately 60% of sales were generated from foreign\/expat sources and 40% locally. Over 25% of sales comprised of Kapruka\u2019s own brand products.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">The company sells over Rs. 35 million per month of bakery products and over Rs. 16 million per month of fresh produce and flowers.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">In the current financial year (FY22), Kapruka is said to be on track to achieve total sales of over Rs. 1.45 billion and projected sales of approximately Rs. 1.8 billion in FY23.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">Analysts said Kapruka\u2019s Gross Profit margins had improved to over 45% in the current year (from over 35% in the previous year), whilst net margins in first quarter of the current year improved significantly to around 14% driven by greater operating leverage.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">Its operating margins compare very favourably with large-scale global e-commerce peers, despite the smaller size of the Sri Lankan market which affords less opportunity to scale-up operations. GP margins are expected to remain stable going forward, supported by Kapruka\u2019s unique product mix and business model, whilst net profit margins are expected to continue to improve as the company gains further operating leverage from past investments made in its logistics and other infrastructure.\u00a0 \u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">In terms of future prospects, analysts said Kapruka is expected to benefit from similar tailwinds as other global peers in the e-commerce space with the pandemic accelerating the trend towards online shopping.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\">Furthermore, Sri Lanka has a lower penetration of online retail which is estimated to be around 1% of total retail, compared with over 20% in developed markets with the highest levels of e-commerce penetration. This provides ample growth opportunities for e-retailers in Sri Lanka, analysts added.<\/span><\/p>\n<\/header>\n<div class=\" d-none d-lg-block\" style=\"text-align: justify;\">\n<p>&nbsp;<\/p>\n<div>\n<div id=\"div-gpt-ad-1633585377433-0\" data-google-query-id=\"CJf_wfq1k_QCFW6BZgIdqfEGEQ\">\n<div id=\"google_ads_iframe_\/6231952\/DFT_SINGLE_COMMENT_TOP_S1_0__container__\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xl-12\">\n<header class=\"lineg\">\n<div class=\"card cardb mtoptm\">\n<div class=\"top-header-sub\" style=\"text-align: justify;\"><\/div>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pioneer e-commerce entity Kapruka aims for next growth phase via Rs. 500 m IPO Source:FT IPO funds to upgrade Kapruka\u2019s existing technology and infrastructure; expand its cross-border export activities New initiatives such as a marketplace for premium brands, a used goods and wholesale marketplace in the offing Kapruka\u2019s turnover in FY21 up 33% to Rs. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":77892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20,35513],"tags":[39099,39100],"class_list":{"0":"post-77891","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"category-elanka-finance","9":"tag-founder-and-chairman-dulith-herath","10":"tag-kapruka-global-shop","11":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pioneer e-commerce entity Kapruka aims for next growth phase via Rs. 500 m IPO<\/title>\n<meta name=\"description\" content=\"Aimed at riding its next growth wave, Sri Lanka\u2019s pioneer e-commerce enterprise Kapruka is to list on the Colombo Stock Exchange\" \/>\n<meta name=\"robots\" content=\"noindex, 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