{"id":88408,"date":"2022-03-17T10:32:55","date_gmt":"2022-03-17T10:32:55","guid":{"rendered":"https:\/\/websitedesigns.com.au\/elankanew\/?p=88408"},"modified":"2022-03-17T10:34:52","modified_gmt":"2022-03-17T10:34:52","slug":"why-one-of-australias-richest-women-plans-to-give-away-all-of-her-16-5billion-fortune-heres-how-she-rocketed-up-the-nations-rich-list-in-just-nine-years","status":"publish","type":"post","link":"https:\/\/websitedesigns.com.au\/elankanew\/why-one-of-australias-richest-women-plans-to-give-away-all-of-her-16-5billion-fortune-heres-how-she-rocketed-up-the-nations-rich-list-in-just-nine-years\/","title":{"rendered":"Why one of Australia&#8217;s richest women plans to give away ALL of her $16.5billion fortune &#8211; here&#8217;s how she rocketed up the nation&#8217;s rich list in just nine years"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #003366;\">Why one of Australia&#8217;s richest women plans to give away ALL of her $16.5billion fortune &#8211; here&#8217;s how she rocketed up the nation&#8217;s rich list in just nine years<\/span><\/h2>\n<p><strong><span style=\"font-size: 16px; color: #000000;\">Source:<\/span><\/strong><span style=\"color: #000000;\"><a style=\"color: #000000; font-size: 16px;\" href=\"https:\/\/www.dailymail.co.uk\/news\/article-10553461\/Canva-boss-Melanie-Perkins-money-away-heres-why.html?ito=social-facebook&amp;fbclid=IwAR3mgh3bTdARweAyo-RUKT0eVMHZZyluiIaCj9kqyxdM5CjZw6THOmDR328\" target=\"_blank\" rel=\"noopener noreferrer\">Dailymail<\/a><\/span><\/p>\n<ul class=\"mol-bullets-with-font\">\n<li class=\"class\"><span style=\"font-size: 16px;\"><strong>Melanie Perkins started a business with now husband Cliff while at\u00a0<\/strong><b>university<\/b><\/span><\/li>\n<li class=\"class\"><span style=\"font-size: 16px;\"><strong>It merged into digital graphics business Canva in 2010, now has 60million users\u00a0<\/strong><\/span><\/li>\n<li class=\"class\"><span style=\"font-size: 16px;\"><strong>By December 2021 the couple were worth $16.4billion but live in a $1.7m terrace\u00a0<\/strong><\/span><\/li>\n<li class=\"class\"><span style=\"font-size: 16px;\"><strong>Her social media profile shows her jetting off around the world<\/strong><\/span><\/li>\n<li class=\"class\"><span style=\"font-size: 16px;\"><strong>But business partner and fiance Cliff Obrecht said couple live &#8216;pretty modestly&#8217;<\/strong><\/span><\/li>\n<\/ul>\n<p class=\"mol-para-with-font\"><span style=\"font-size: 16px;\">Australia&#8217;s second richest woman, who first made money selling spray-on tattoos at a\u00a0<a id=\"mol-f39250c0-96a7-11ec-ae8c-e1e1c09b03e9\" href=\"https:\/\/www.dailymail.co.uk\/news\/perth\/index.html\">Perth<\/a>\u00a0fair, now leads a multinational tech powerhouse worth more than Telstra &#8211; but she has even greater ambitions.<\/span><\/p>\n<p class=\"mol-para-with-font\"><span style=\"font-size: 16px;\">Melanie Perkins&#8217; DIY graphic design platform Canva is now worth more than $55billion, of which she and co-founder\/husband Cliff Obrecht own 30 per cent, which is over $16.4billion.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Their company&#8217;s stunning growth, which saw Canva bring in nearly $1billion revenue before\u00a0<a id=\"mol-f3938940-96a7-11ec-ae8c-e1e1c09b03e9\" href=\"https:\/\/www.dailymail.co.uk\/news\/christmas\/index.html\">Christmas<\/a>, has been fuelled by the Covid work-from-home boom that has given it 60 million customers in 190 countries.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88409\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2022\/03\/Australias-richest-women.jpg\" alt=\"Australia's richest women\" width=\"632\" height=\"585\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">Australia&#8217;s second richest woman, who first made money selling spray-on tattoos at a Perth fair, now leads a multinational powerhouse worth more than Telstra but she has even greater ambitions<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88410\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2022\/03\/Australias-richest-women-2-e1647511573441.jpg\" alt=\"Australia's richest women 2\" width=\"600\" height=\"453\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong>She had the idea for a graphic design business in 2005 and started Canva&#8217;s forerunner, a school yearbook business called Fusion, from her mother&#8217;s loungeroom. Then-boyfriend\u00a0Cliff Obrecht was her co-founder (pictured, Melanie and Cliff in 2005)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88411\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2022\/03\/Australias-richest-women-3.jpg\" alt=\"Australia's richest women\" width=\"787\" height=\"440\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000; font-size: 16px;\"><strong>Melanie Perkins, 34, is worth more than $8billion and leads one of the world&#8217;s fasted growing tech companies. She is &#8216;unequivocally the boss&#8217;, her business partner Cameron Adams said.<\/strong><\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">After humble beginnings, the ultra-ambitious Perkins, just 34, has come to be regarded in tech circles as a friendly but &#8216;intense&#8217; visionary who is obsessed that everyone uses her website, the AFR reported.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">&#8216;We want every single person on the planet to use Canva,&#8217; she told a video call to the company&#8217;s 2,500 staff in December.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">She also told staff the company was set to become one of the most valuable companies in the world. It is already worth more than Telstra and is nearing Andrew Forrest&#8217;s Fortescue Metals Group in value.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">But they don&#8217;t plan to keep that wealth.\u00a0<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">In December, they signed up to Bill Gates&#8217; the Giving Pledge, committing to giving away their fortune during their lifetimes. That could happen in several ways, including setting up their own charities.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88412\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2022\/03\/Australias-richest-women-4-e1647511988723.jpg\" alt=\"Australia's richest women 4\" width=\"600\" height=\"429\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">In 2013 the pair jetted off to Richard Branson&#8217;s luxurious privately-owned island Necker Island in the Caribbean&#8217;s British Virgin Islands (pictured on the holiday)<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88413\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2022\/03\/Australias-richest-women-5-e1647512273380.jpg\" alt=\"Australia's richest women 5\" width=\"600\" height=\"502\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">Mr Obrecht and Ms Perkins have dated for over a decade and made billions &#8211; but they have already signed a pledge to give it away<\/span><\/strong><\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Its mission is to eliminate extreme poverty.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">&#8216;We have this wildly optimistic belief that there is enough money, goodwill, and good intentions in the world to solve most of the world&#8217;s problems,&#8217; their\u00a0<a class=\"class\" style=\"color: #000000;\" href=\"https:\/\/givingpledge.org\/pledger?pledgerId=427\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">pledge letter<\/a>\u00a0read.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">&#8216;We feel like it&#8217;s not just a massive opportunity, but an important responsibility, and we want to spend our lifetime working towards that.&#8217;<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">&#8216;Who needs all that money? Personally?&#8217; Ms Perkins said.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">While the co-founders, Mr Obrecht and their other business partner, Cameron Adams, agree Ms Perkins runs the show.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">&#8216;She&#8217;s unequivocally the boss,&#8217; Mr Adams said.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Obrecht said: &#8216;She&#8217;s usually right&#8217;.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Ms Perkins and Mr Obrecht met at the University of Western Australia and at one point made money together selling spray-on tattoos at local fairs.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px; color: #000000;\">Before they met, she was an aspiring figure skater, getting up to train at 4.30am each morning before attending Sacred Heart College.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88414\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2022\/03\/Australias-richest-women-6-e1647512375622.jpg\" alt=\"Australia's richest women 6\" width=\"600\" height=\"478\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">Australia&#8217;s youngest billionaire Melanie Perkins pictured with her fiance and business partner Cliff Obrecht on a holiday to Turkey&#8217;s popular Cappadocia region last year<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88415\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2022\/03\/Australias-richest-women-7-e1647512527307.jpg\" alt=\"Australia's richest women 7\" width=\"600\" height=\"485\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">The 34-year-old&#8217;s social media profile boasts of her frequent trips to far-flung countries &#8211; including Rio de Janeiro in Brazil (pictured)<\/span><\/strong><\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">After school hours, she sold handmade scarves at markets and local shops.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">Ms Perkins studied commerce at uni and made money on the side tutoring fellow students in graphic design.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">She had the idea for a graphic design business in 2005 and started Canva&#8217;s forerunner, a school yearbook business called Fusion, from her mother&#8217;s lounge room.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">&#8216;My boyfriend became my co-founder, and we started in my mum&#8217;s living room,&#8217; she said.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">The couple started with a bank loan and a tax rebate of $5,000, which they used to advertise online and send sample yearbooks to school.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">The couple started Canva in 2013 &#8211; buying the URL canva.com for $2,500 &#8211; and moved to Sydney in 2014 to grow the business.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">Ms Perkins worked tirelessly to find investors as Canva grew, being turned down 100 times before doors started to open.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">After learning how to pitch, she secured $1.5million in funding, with Lars Rasmussen, co-founder of Google Maps, one of her investors.\u00a0<\/span><\/p>\n<div class=\"artSplitter mol-img-group\" style=\"text-align: justify;\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><span style=\"color: #000000; font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" id=\"i-17ce40eacc9601c5\" class=\"blkBorder img-share b-loaded aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2022\/03\/01\/04\/54671803-10553461-The_couple_travel_the_world_but_also_live_a_modest_lifestyle_whe-a-6_1646109327677.jpg\" alt=\"The couple travel the world but also live a modest lifestyle when in Sydney\" width=\"634\" height=\"634\" data-gallery-handler-attached=\"true\" \/><\/span><\/div>\n<\/div>\n<p class=\"imageCaption\" style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">The couple travel the world but also live a modest lifestyle when in Sydney<\/span><\/strong><\/span><\/p>\n<\/div>\n<div class=\"artSplitter mol-img-group\" style=\"text-align: justify;\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><span style=\"color: #000000; font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" id=\"i-75e086eef8e49817\" class=\"blkBorder img-share b-loaded aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2022\/03\/01\/04\/54671805-10553461-Cameron_Adams_left_Cliff_Obrecht_and_Melanie_Perkins_run_global_-a-11_1646109328297.jpg\" alt=\"Cameron Adams (left), Cliff Obrecht and Melanie Perkins run global powerhouse Canva\" width=\"634\" height=\"423\" data-gallery-handler-attached=\"true\" \/><\/span><\/div>\n<div class=\"container-3zJLP horizontal-1eH9F\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p class=\"imageCaption\"><span style=\"color: #000000; font-size: 16px;\">Cameron Adams (left), Cliff Obrecht and Melanie Perkins run global powerhouse Canva<\/span><\/p>\n<\/div>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">To curry favour with the tech gurus of Silicon Valley, she learned how to kiteboard.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">But while sailing in the Caribbean channel between Richard Branson&#8217;s Necker and Moskito islands on her own became stranded for hours and had to be rescued.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">One of the couple&#8217;s earliest business moves was convincing photographers to take 25c for the sale of their photo in Canva&#8217;s image library, compared to the one-off fee they could get from Getty.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">Mr Obrecht was able to convince the photographers that when Canva got huge, they&#8217;d make much more because the photos would be sold thousands or millions of times.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">Canva&#8217;s latest figures say an incredible eight billion designs have been made using the platform, and 400 million presentations created.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 16px;\">It is forecast to grow to 4,000 staff this year.\u00a0<\/span><\/p>\n<div class=\"artSplitter mol-img-group\">\n<div class=\"mol-img\" style=\"text-align: justify;\">\n<div class=\"image-wrap fff-pic\">\n<p><span style=\"color: #000000; font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" id=\"i-f9a1fe1b04b4744c\" class=\"blkBorder img-share b-loaded aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2020\/06\/23\/03\/29937010-8449289-image-a-13_1592879956505.jpg\" alt=\"Ms Perkins, originally from Perth, founded the Sydney-based digital graphics business Canva with her fiance in 2013 after dropping out of university\" width=\"634\" height=\"723\" data-gallery-handler-attached=\"true\" \/><\/span><\/p>\n<\/div>\n<\/div>\n<p class=\"imageCaption\" style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">Ms Perkins, originally from Perth, founded the Sydney-based digital graphics business Canva with her fiance in 2013 after dropping out of university<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88416\" src=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2022\/03\/Australias-richest-women-8.jpg\" alt=\"Australia's richest women 8\" width=\"600\" height=\"400\" \/><\/span><\/p>\n<div class=\"artSplitter mol-img-group\">\n<p class=\"imageCaption\" style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">Mr Obrecht, Ms Perkins and Mr Adams pose for a Canva PR shoot<\/span><\/strong><\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">The couple married on Rottnest Island in January 2021 but still live in Sydney, in a modest Surry Hills terrace they bought for $1.7million &#8211; which is the median house price for the inner-Sydney suburb.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Not that Perkins and Obrecht deprive themselves of all fun when they are not working.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Her social media profile boasts of her lavish trips to international countries &#8211; with Australia&#8217;s third-richest woman most recently sharing a photo of her taking in the Rio de Janeiro skyline in Brazil.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">In 2020 she shared photos of the pair enjoying a trip to Cappadocia in central Turkey.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">The pair have also jetted off to Richard Branson&#8217;s luxurious privately-owned island Necker Island in the Caribbean&#8217;s British Virgin Islands.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Mr Obrecht proposed to Ms Perkins on the trip to Turkey, although he stresses the couple live a simple life despite the wealth they have gained from their graphic design firm.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">&#8216;Mel and I are committed to giving away all our money to make the world a better place,&#8217; he told The Australian.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">&#8216;I think with running such a large company with such a significant valuation now, it&#8217;s an obligation on us to use that to be a force for good and make the world a better place, rather than just hoard s**t.&#8217;<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2022\/03\/01\/04\/29982318-10553461-Ms_Perkins_pictured_at_the_Center_Stage_of_Web_Summit_in_Portuga-a-9_1646109327691.jpg\" alt=\"Ms Perkins pictured at the\u00a0Center Stage of Web Summit in Portugal in November 2019 with what appears to be the $30 engagement ring given to her by her fiance in Turkey. Her wealth is trumped only by that of Australian mining magnate Gina Rinehart\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">Ms Perkins pictured at the\u00a0Center Stage of Web Summit in Portugal in November 2019 with what appears to be the $30 engagement ring given to her by her fiance in Turkey. Her wealth is trumped only by that of Australian mining magnate Gina Rinehart<\/span><\/strong><\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Mr Obrecht said he proposed to his wife with an engagement ring worth just $30, and the couple were instead focusing on spending their money on causes like reforming the global health system.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">&#8216;We live pretty modestly, and we don&#8217;t really see the need to just accrue wealth. The priority for the company is education, because we really feel educating underprivileged people gives them the opportunity to break the cycle,&#8217; he said.<\/span><\/p>\n<p class=\"mol-para-with-font\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">His fiance added she hoped to bring more equality to disadvantaged communities through her position of power in the business world.<\/span><\/p>\n<div class=\"artSplitter mol-img-group\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" id=\"i-e49d686c7a6aaaac\" class=\"blkBorder img-share b-loaded aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2022\/03\/01\/04\/29982496-10553461-Perkins_said_she_hoped_to_bring_more_equality_to_the_world_throu-a-8_1646109327685.jpg\" alt=\"Perkins said she hoped to bring more equality to the world through her position of power in the business world\" width=\"634\" height=\"473\" data-gallery-handler-attached=\"true\" \/><\/span><\/div>\n<\/div>\n<p class=\"imageCaption\" style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">Perkins said she hoped to bring more equality to the world through her position of power in the business world\u00a0<\/span><\/strong><\/span><\/p>\n<\/div>\n<div class=\"artSplitter mol-img-group\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" id=\"i-c9595f71ceec0d0\" class=\"blkBorder img-share b-loaded aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2022\/03\/01\/04\/29939132-10553461-Ms_Perkins_found_most_people_struggled_to_use_the_clunky_softwar-a-1_1646109326008.jpg\" alt=\"Ms Perkins found most people struggled to use the clunky software so she developed a business idea\" width=\"634\" height=\"712\" data-gallery-handler-attached=\"true\" \/><\/span><\/div>\n<div class=\"container-3zJLP vertical-2XJd5\">\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">Ms Perkins found most people struggled to use the clunky software so she developed a business idea<\/span><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"artSplitter mol-img-group\">\n<div class=\"mol-img\">\n<div class=\"image-wrap fff-pic\"><span style=\"font-size: 16px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" id=\"i-9f17f598209de95c\" class=\"blkBorder img-share b-loaded aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2022\/03\/01\/04\/29944964-10553461-Ms_Perkins_and_Mr_Obrecht_are_still_together_after_starting_up_t-a-2_1646109326011.jpg\" alt=\"Ms Perkins and Mr Obrecht are still together after starting up two successful companies\" width=\"634\" height=\"423\" data-gallery-handler-attached=\"true\" \/><\/span><\/div>\n<\/div>\n<p class=\"imageCaption\" style=\"text-align: center;\"><strong><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Ms Perkins and Mr Obrecht are still together after starting up two successful companies\u00a0<\/span><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why one of Australia&#8217;s richest women plans to give away ALL of her $16.5billion fortune &#8211; here&#8217;s how she rocketed up the nation&#8217;s rich list in just nine years Source:Dailymail Melanie Perkins started a business with now husband Cliff while at\u00a0university It merged into digital graphics business Canva in 2010, now has 60million users\u00a0 By [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":88409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[20],"tags":[42575],"class_list":{"0":"post-88408","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-articles","8":"tag-australias-richest-women","9":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why one of Australia&#039;s richest women plans to give away ALL of her $16.5billion fortune - here&#039;s how she rocketed up the nation&#039;s rich list in just nine years - eLanka<\/title>\n<meta name=\"description\" content=\"Australia&#039;s second richest woman, who first made money selling spray-on tattoos at a\u00a0Perth\u00a0fair, now leads a multinational tech powerhouse\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why one of Australia&#039;s richest women plans to give away ALL of her $16.5billion fortune - here&#039;s how she rocketed up the nation&#039;s rich list in just nine years\" \/>\n<meta property=\"og:description\" content=\"Australia&#039;s second richest woman, who first made money selling spray-on tattoos at a\u00a0Perth\u00a0fair, now leads a multinational tech powerhouse\" \/>\n<meta property=\"og:url\" content=\"https:\/\/websitedesigns.com.au\/elankanew\/why-one-of-australias-richest-women-plans-to-give-away-all-of-her-16-5billion-fortune-heres-how-she-rocketed-up-the-nations-rich-list-in-just-nine-years\/\" \/>\n<meta property=\"og:site_name\" content=\"eLanka\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eLanka.com.au\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T10:32:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-17T10:34:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/websitedesigns.com.au\/elankanew\/wp-content\/uploads\/2022\/03\/Australias-richest-women.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"632\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eLanka admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eLanka admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/why-one-of-australias-richest-women-plans-to-give-away-all-of-her-16-5billion-fortune-heres-how-she-rocketed-up-the-nations-rich-list-in-just-nine-years\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/why-one-of-australias-richest-women-plans-to-give-away-all-of-her-16-5billion-fortune-heres-how-she-rocketed-up-the-nations-rich-list-in-just-nine-years\/\"},\"author\":{\"name\":\"eLanka admin\",\"@id\":\"https:\/\/websitedesigns.com.au\/elankanew\/#\/schema\/person\/f6e635b74ab35ef88a68a9973cacc5bd\"},\"headline\":\"Why one of Australia&#8217;s richest women plans to give away ALL of her $16.5billion fortune &#8211; 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